基于网络文本分析的酒泉美食旅游发展研究  

Research on the Development of Jiuquan Food Tourism Based on Network Text Analysis

作　　者：陶璐 杨国斌 董轩 刘文静 TAO Lu;YANG Guobin;DONG Xuan;LIU Wenjing(Jiuquan Vocational and Technical College,Jiuquan 735000,China)

机构地区：[1]酒泉职业技术学院,甘肃酒泉735000

出　　处：《食品安全导刊》2025年第8期172-175,共4页China Food Safety Magazine

基　　金：甘肃省职业教育教学改革研究项目“产教融合背景下烹饪工艺与营养专业生产性实训基地建设研究”;酒泉市社科课题“数智时代背景下酒泉旅游美食‘资源-市场-产品’开发研究”(2024JSKY-216);酒泉职业技术学院科技创新平台“陇菜烹饪技术科技创新中心”成果;酒泉职业技术学院校级创新产品项目“基于枸杞口红的文创产品的研发”(2024XJCXCP04)。

摘　　要：本文以酒泉美食旅游为研究对象,采集大众点评网中游客对酒泉美食旅游的网络游记内容,并对文本数据进行词频、社会语义网络、情感倾向分析。结果显示,酒泉美食在游客认知中是以羊肉为核心特色,同时注重食品安全、味觉和服务体验,且游客对酒泉美食商家的高度消极情绪比例极低,仅为0.46%。基于上述分析结果,本文提出了若干建议,以期为酒泉美食旅游发展提供参考。This article takes Jiuquan food tourism as the research object,collects online travelogue content of tourists on Jiuquan cuisine from Dianping website,and analyzes the text data in terms of word frequency,social semantic network,and emotional tendency.The results showed that in tourists perception,Jiuquan cuisine is centered around lamb meat,while also emphasizing food safety,taste,and service experience.Moreover,the proportion of highly negative emotions towards Jiuquan cuisine merchants among tourists is extremely low,only 0.46%.Based on the above analysis results,this article proposes several suggestions in order to provide reference for the development of Jiuquan food tourism.

关 键 词：酒泉 美食旅游 网络文本分析 

分 类 号：F719.3[经济管理—产业经济] F592.7