AIGC赋能品牌出海营销挑战、实践与未来发展趋势  

Digital Technology Empowerment: Ethnic Costume Aesthetics and Rural Residential Narrative in AIGC Animation

作　　者：郭颖 Ying GUO

机构地区：[1]不详

出　　处：《社会科学理论与实践》2025年第2期80-90,共11页

摘　　要：随着全球化与数字化进程的加速,品牌出海成为企业拓展国际市场、提升竞争力的关键策略。然而,品牌在跨文化传播、法律合规、市场竞争和品牌认知等方面面临诸多挑战。人工智能生成内容(AIGC)技术的兴起,为品牌出海营销提供了高效、智能化的解决方案。本文探讨了AIGC赋能品牌出海营销的理论基础,分析了AIGC在内容本地化、智能广告投放、社交媒体互动等方面的实践应用,并总结了AIGC技术在品牌全球化过程中的挑战及应对策略。研究发现,AIGC能够提升品牌营销效率,但需关注文化适配、法律合规及伦理问题。未来,AIGC将与AR/VR、区块链等技术深度融合,推动品牌出海营销模式的创新与优化。With the acceleration of globalization and digitalization,brand expansion into international markets has become a crucial strategy for enterprises.However,challenges such as crosscultural communication,legal compliance,market competition,and brand recognition hinder the process.The emergence of Artificial Intelligence-Generated Content(AIGC)offers an efficient and intelligent solution for global brand marketing.This study explores the theoretical foundation of AIGC-driven brand globalization,examines its practical applications in content localization,intelligent advertising,and social media engagement,and identifies key challenges along with corresponding strategies.Findings suggest that while AIGC enhances marketing efficiency,brands must address cultural adaptation,legal compliance,and ethical concerns.In the future,the integration of AIGC with AR/VR and blockchain will further innovate and optimize global branding strategies.

关 键 词：AIGC 品牌出海 内容营销 跨文化传播 智能广告投放 

分 类 号：F27[经济管理—企业管理]