创业思维融入传媒类课堂实践探索与创新赋能  

Practical Exploration and Innovative Empowerment of Integrating Entrepreneurial Thinking into Media Classes

作　　者：胡蓓蓓[1] HU Bei-bei(School of Broadcasting and Hosting Arts,Communication University of Zhejiang,Hangzhou,Zhejiang 310018,China)

机构地区：[1]浙江传媒学院播音主持艺术学院,浙江杭州310018

出　　处：《教育教学论坛》2025年第8期114-117,共4页Education And Teaching Forum

基　　金：2020年度浙江传媒学院第十五批教学改革项目“‘创客思维’理念引领下策划类课程教学探索和改革研究”(jgxm202001)。

摘　　要：面对不断变化的传媒生态,未来传媒人需要迎接更多的挑战,也对传媒相关专业教育提出了更高的要求。如何保持传媒专业学生的创造力和竞争优势,是目前传媒类应用型学科需要重点研究的课题。综合相关文献资料分析发现,一定程度上,创业思维能够提升传媒人的创业认知,通过认知提升和创新赋能开展创业思维方法和能力层级的应用,运用案例分析法探讨创业思维融入课堂的分阶段设计,有助于更好地服务传媒类学生成长成才。Facing the ever-changing media ecology,future media professionals need to meet more challenges,and also put forward higher requirements for media-related professional education.How to maintain the creativity and competitive advantages of media students is a topic that needs to be considered in the current media application-oriented disciplines.Based on the analysis of relevant literature,to some extent,entrepreneurial thinking can enhance the entrepreneurial cognition of media people.Through cognitive improvement and innovation empowerment,and the use of case analysis to explore the staged design of entrepreneurial thinking into classes will better help media students to grow into talents.

关 键 词：创业思维 传媒类课堂 实践探索 创新赋能 层级训练 

分 类 号：G642.0[文化科学—高等教育学]