影像传承与转化创新:传统文化类微短剧的内容生产及其创新路径  

Image Inheritance and Transformation Innovation:The Content Production of Traditional Culture Micro-dramas and Its Innovative Paths

作　　者：王颖吉 李红丽 Wang Yingji;Li Hongli

机构地区：[1]同济大学艺术与传媒学院

出　　处：《媒介批评》2024年第2期32-47,共16页Media Criticism

基　　金：中央高校基本科研业务费专项资金资助项目“中国式现代化建设中传承与传播中华文明内涵价值的路径研究”(项目号:22120230348)的阶段性研究成果。

摘　　要：微短剧作为一种新兴的影像传承媒介,已逐渐发展成为传播中华文化、讲好中国故事的重要载体。微短剧通过影视创作的方法将传统文化资源与跌宕起伏的故事情节进行密切融合,重新为观众建构出一个可视化、可感知、可传情的审美空间。然而,当前具有文化内涵的精品微短剧仍在少数。对此,从研究阐释、多主体合作、叙事策略、美学表达、共情传播以及技术层面深入挖掘与探析传统文化类微短剧的内容创新路径,能够进一步促进中华优秀传统文化的创造性转化与创新性发展。As an emerging medium of image inheritance,micro-dramas have gradually developed into an important carrier for spreading Chinese culture and telling Chinese stories.Through the method of film and television creation,micro-dramas closely integrate traditional cultural resources with the ups and downs of the storyline,and reconstruct a visual,perceptible and emotional space for the audience.However,there are still a few fine micro-dramas with cultural connotations.In this regard,in-depth excavation and analysis of the content innovation path of traditional culture micro-dramas,from the research and interpretation,multi-object cooperation,narrative strategy,aesthetic expression,empathic communication and technical level can further promote the creative transformation and innovative development of Chinese excellent traditional culture.

关 键 词：微短剧 中华优秀传统文化 内容生产 创新路径 

分 类 号：G63[文化科学—教育学]