IP形象在应用型大学文化育人中的价值意蕴、问题挑战与实践路径  

Value Implications,Challenges,and Practical Approaches of IP Images in Cultural Education in Application-oriented Universities

作　　者：孙蓉 赵辉 SUN Rong;ZHAO Hui(College of Art,Beijing Union University,Beijing 100101,China;Teachers’College,Beijing Union University,Beijing 100011,China)

机构地区：[1]北京联合大学艺术学院,北京100101 [2]北京联合大学师范学院,北京100011

出　　处：《北京联合大学学报》2025年第2期33-38,共6页Journal of Beijing Union University

基　　金：2023年度教育部人文社会科学研究专项任务项目(高校辅导员研究)“跨界与融合:IP形象在高校文化育人中的实践路径研究”(23JDSZ3109)项目资助。

摘　　要：文化育人作为高校思想政治教育的重要抓手,承担着文化传承与创新的重要使命。IP形象将高校文化育人中蕴含的历史积淀和价值体系具象化、可视化,与新时代高校的文化使命高度契合,是应用型大学文化育人的生动示例。通过梳理国内外高校IP形象的发展现状,厘清IP形象与文化育人的关联及重要价值,并结合应用型大学IP形象的案例,分析存在的问题,提出IP形象在应用型大学文化育人中的实践路径,构建兼具时代感、青春气息的文化气韵,推动实现有温度和精度的育人成效。Cultural education,as a vital aspect of ideological and political education in universities,carries the significant mission of cultural inheritance and innovation.IP images concretize and visualize the historical accumulation and value systems embedded in cultural education,aligning closely with the cultural mission of universities in the new era.This makes them a vivid example of cultural education in application-oriented universities.By reviewing the development status of IP images in universities both domestically and internationally,this study clarifies the connection and essential value between IP images and cultural education.Drawing on case studies of IP images in application-oriented universities,it analyzes existing challenges and proposes practical pathways for leveraging IP images in cultural education.The goal is to build a cultural environment that combines a sense of the times with youthful vitality,thereby fostering effective and impactful educational outcomes.

关 键 词：应用型大学 文化育人 IP形象 价值意蕴 

分 类 号：G641[文化科学—高等教育学] J524[文化科学—教育学]