数字技术赋能文创产品设计教育教学研究  

Research on the Application of Digital and Intelligent Technologies in Educational Teaching of Cultural and Creative Product Design

作　　者：罗京 LUO Jing(Mianyang Polytechnic,Mianyang Sichuan,621000,China)

机构地区：[1]绵阳职业技术学院,四川绵阳621000

出　　处：《文化创新比较研究》2025年第4期32-36,共5页Comparative Study of Cultural Innovation

基　　金：四川省教育厅2022—2024年职业教育人才培养和教育教学改革研究项目“基于文化传承与创新的艺术设计专业群产教融合协同育人路径探索与研究”(项目编号:GZJG2022-282);四川省教育厅高等学校人文社会科学重点研究基地“巴渝民间艺术研究中心”项目“基于数字处理技术的巴渝民间剪纸艺术活化传承研究”(项目编号:BYMY23B18)的阶段性研究成果。

摘　　要：随着文化创意产品需求日益增长,如何运用数字技术提升文创产品的设计质量和教育教学水平成为亟待解决的问题。该文探讨了数字技术在文创产品设计教育教学中的应用现状,阐述了其在提高教学效率、拓展创意空间、提升学生实践能力和增强学生学习兴趣等方面的优势,以及面临的技术更新快、数据支持与处理、版权问题等挑战,提出了加强师资队伍建设、构建文创设计交流平台、举办文创设计竞赛、拓展文创设计实习机会、开展文创设计培训、深化产教融合、完善教学评价体系等策略,以进一步提升教育教学质量,培养更多符合市场需求的高素质文创人才。With the ever-growing demand for cultural and creative products,the urgent task lies in how to leverage digital technology to enhance the design quality of these products and improve the level of education and teaching in this field.This paper delves into the current status of digital technology application in the education and teaching of cultural and creative product design,and elaborates on its advantages in boosting teaching efficiency,expanding creative spaces,enhancing students'practical skills,and stimulating their interest in learning.It also addresses the challenges faced,including rapid technological updates,data support and processing hurdles,and copyright issues.To further elevate the quality of education and teaching and cultivate more high-quality talents in cultural and creative industries that meet market demands,the paper proposes strategies such as strengthening the construction of the teaching faculty,establishing platforms for cultural and creative design exchanges,organizing cultural and creative design competitions,expanding internship opportunities in cultural and creative design,conducting training programs in cultural and creative design,reinforcing school-enterprise cooperation,and improving the teaching evaluation system.

关 键 词：数字技术 文化创意 产品设计 教育教学 校企合作 人才培养 

分 类 号：TB472[一般工业技术—工业设计]