新质生产力视域下网络文化对企业绩效的影响  

Impact of Network Culture on Corporate Performance under the Perspective of New Quality Productivity

作　　者：周凯 赵鲁华 ZHOU Kai;ZHAO Luhua

机构地区：[1]长春大学马克思主义学院,长春130022

出　　处：《北华大学学报(社会科学版)》2024年第6期84-91,153,共9页Journal of Beihua University(Social Sciences)

基　　金：吉林省教育科学“十四五”规划2022年度一般课题“新时代网络空间安全人才培养机制研究”(GH22562)的阶段性研究成果。

摘　　要：随着信息技术的快速发展,全球经济正逐步向新质生产力模式转变。网络文化作为一种新兴的生产要素,对企业绩效的影响已成为信息时代关注的焦点。通过搜集2014年至2022年我国部分上市企业的年报、财务报表、高管团队资料等数据,深入探讨在新质生产力视域下企业高管对网络文化的接受程度及其对企业绩效的影响。从而揭示网络文化在企业管理中发挥的重要作用,为我国企业提供更具针对性和实效性的改进路径和策略建议。With the rapid development of information technology,the global economy is gradually transforming into a new quality productivity model.As a new production factor,the impact of network culture corporate performance has become the focus of attention in the information age.By collecting the annual reports,financial statements,and senior management team information of some listed companies in China from 2014 to 2022,we deeply explore the acceptance degree of senior management of network culture and its impact on corporate performance under the perspective new quality productivity.Thus,it reveals the important role of network culture in corporate management and provides more effective improvement paths and suggestions for Chinese enterprises.

关 键 词：网络文化 企业绩效 新质生产力 企业高管 面板数据分析 

分 类 号：F270[经济管理—企业管理]