创新创业教育与医药市场营销专业教育融合现状与对策研究  

Research on the Integration Status and Countermeasures of Innovation and Entrepreneurship Education with Medical Marketing Professional Education

作　　者：吴红艳 周政希 WU Hongyan;ZHOU Zhengxi(Guilin Medical University,Guilin Guangxi,541199,China)

机构地区：[1]桂林医学院,广西桂林541199

出　　处：《创新创业理论研究与实践》2024年第23期61-63,共3页The Theory and Practice of Innovation and Enterpreneurship

基　　金：广西教育科学“十四五”规划2022年度专项课题“创新创业教育与医药市场营销专业教育‘四位一体’的融合路径研究”(2022ZJY2798)

摘　　要：该文探讨创新创业教育与医药市场营销专业教育融合的现状,分析存在的问题,并提出相应的解决对策与建议;基于问卷调查与访谈结果,提出加强学生对创新创业的认知、优化课程内容与教学方法、建立多元化评价体系、强化实践教学以及提升师资队伍实力和深化校企合作等建议,以促进医药市场营销专业教育与创新创业教育的有效融合,提高学生的综合素质和职业竞争力。This article explores the current situation of the integration of innovation and entrepreneurship education and medical marketing professional education,analyzes the existing problems,and proposes corresponding solutions and suggestions.Based on the results of questionnaire surveys and interviews,suggestions were proposed to strengthen students’understanding of innovation and entrepreneurship,optimize course content and teaching methods,establish a diversified evaluation system,strengthen practical teaching,enhance the strength of the teaching staff,and deepen school enterprise cooperation,in order to promote the effective integration of medical marketing professional education and innovation and entrepreneurship education,and improve students'comprehensive quality and professional competitiveness.

关 键 词：创新创业 医药市场营销专业 教育融合 对策与建议 实践教学 教学改革 

分 类 号：G643[文化科学—高等教育学] G649.561[文化科学—教育学]