校企合作视域下高校商务英语“双创”人才的培养策略  

College Business English“Double Innovation”Talent Training Strategy from the Perspective of School-Enterprise Cooperation

作　　者：刘文勤 LIU Wenqin(Xingzhi College of Xi'an University of Finance and Economics,Xi'an Shaanxi,710038,China)

机构地区：[1]西安财经大学行知学院,陕西西安710038

出　　处：《创新创业理论研究与实践》2024年第23期192-194,共3页The Theory and Practice of Innovation and Enterpreneurship

基　　金：陕西省“十四五”教育科学规划2022年度课题“‘新文科’背景下基于OBE理念的应用型本科英语专业产教融合协同育人体系研究”(SGH22Q243)

摘　　要：校企合作是将高校商务英语专业教学与实际商业需求对接的有效模式,致力于培养具备国际视野和创新创业能力的专业人才。然而,当前校企合作视域下高校在商务英语“双创”人才培养方面仍存在实践训练平台较单一、培养目标较模糊、课程中缺乏“双创”元素等问题。对此,学校可从建设商务英语“双创”人才多元化培养实践平台、完善校企合作商务英语培养体系、推动商务英语内容与“双创”要素融合3个方面入手,以达到提升学生创新思维、增强学生实际操作能力及提高其国际商务竞争力的目的。上述策略的提出确保商务英语专业的教学更贴近实际需求,有效培养了适应未来市场的高级专业人才。School-enterprise cooperation is an effective model that connects the teaching of business English majors in colleges and universities with actual business needs,and is committed to cultivating professional talents with international vision and innovative and entrepreneurial abilities.However,in the current field of“mass entrepreneurship and innovation”talent training in business English in colleges and universities from the perspective of school-enterprise cooperation,there are still problems such as a single practical training platform,vague training objectives,and a lack of“mass entrepreneurship and innovation”elements in the curriculum.In this regard,schools can start from three aspects:building a practical platform for diversified training of“mass entrepreneurship and innovation”talents in business English,improving the school-enterprise cooperation business English training system,and promoting the integration of business English content and“mass entrepreneurship and innovation”elements to achieve improvement The purpose is to innovate students’thinking,enhance students’practical ability and improve their international business competitiveness.The above-mentioned strategies ensure that the teaching of business English majors is closer to actual needs and effectively cultivate senior professionals who can adapt to the future market.

关 键 词：校企合作 高校商务英语 “双创”人才培养 商务沟通 跨文化交流 角色扮演 

分 类 号：H319.3[语言文字—英语] F7-4[经济管理—产业经济]