中华传统文化国际传播:产业实践与模式构想  

International Dissemination of Chinese Traditional Culture:Industrial Practice and Model Conception

作　　者：李若曦 孙雪梅[2] 袁桦 Li Ruoxi;Sun Xuemei;Yuan Hua

机构地区：[1]福州大学经济与管理学院 [2]福建师范大学美术学院 [3]武汉纺织大学服装学院

出　　处：《文化产业研究》2024年第2期48-58,共11页Cultural Industry Research

基　　金：福建师范大学教学改革项目“中华传统文化国际传播视域下中国特色服装设计人才培养模式研究”(I202002065);湖北省服饰艺术与文化研究中心年度课题资助项目“数字经济背景下传统服饰文化产业包容性创新模式研究”(2021HFG007)的阶段性研究成果

摘　　要：本研究基于多学科融合视角,在判明传播突破口下层文化圈受制于接触渠道与文化壁垒的基础上,通过国内外产业案例汲取传统文化国际传播的实践经验,提出推进中华传统文化国际传播的模式构想。即基于自下而上的后发传播战略,选择以物质实用和浅层审美非实用艺术为载体,通过产业融合与产业深化视角下的商品艺术化与艺术商品化,借助市场的力量构建广泛而持续的低门槛生活文化圈以推进中华传统文化国际传播。最后,明晰产业实践的重难点并提出破解思路。Based on the perspective of multidisciplinary integration,the study puts forward the conception of a model to promote the international dissemination of Chinese traditional culture,on the basis of judging that the lower cultural circle at the breakthrough point of dissemination is constrained by the contact channels and cultural barriers,and drawing on the experience of the international dissemination of traditional culture through the cases of domestic and foreign industrial practice.That is to say,based on the bottom-up strategy of late dissemination,we choose to take material practicality and shallow aesthetic non-practical art as the carriers,and build a wide and sustainable low-threshold living culture circle with the help of the market force through the commercialization of art and art merchandising in the perspective of industrial integration and industrial deepening,so as to promote the international dissemination of Chinese traditional culture.Finally,the difficulties of industrial practice are clarified and ideas are proposed.

关 键 词：中华传统文化 国际传播 艺术 文化产业 

分 类 号：G63[文化科学—教育学]