从流量到知识:泰国网红中文教师教学研究  

From Data Flow to Knowledge:On the Teaching of Influential Internet Chinese Teachers in Thailand

作　　者：何洪霞 廖媛  HE Hong-xia;LIAO Yuan;Chutharat Karun(Department of Chinese Language and Culture,Chongqing Jiaotong University,Chongqing 400075,China;Benin Research Center,National and Regional Research Center of Ministry of Education,Chongqing 400075,China)

机构地区：[1]重庆交通大学汉语言文化系,重庆400075 [2]教育部国别与区域研究中心·贝宁研究中心,重庆400075

出　　处：《海南师范大学学报(社会科学版)》2025年第1期85-94,共10页Journal of Hainan Normal University(Social Sciences)

基　　金：国家语言文字工作委员会“十四五”科研规划省部级重点项目(全球中文学习联盟专项)“服务全球中文学习平台的区域国别中文教育政策及市场开发策略研究”(ZDI145-42);重庆市语言文字工作委员会一般项目“新时期东盟孔子学院高质量发展研究”(yyk23239);教育部中外语言交流合作中心创新项目“中越合作‘线上+线下’混合式实习实践探究”(21YH020CX3)。

摘　　要：短视频平台的诞生和发展使线上中文教育迎来全新转变。文章以Facebook和TikTok平台的6位泰国网红中文教师为调查对象,选取30条教学视频形成小型案例库,分析泰国网红中文教师在视频呈现、视频内容、视频传播效果等方面的特征,比较两个平台高赞视频异同之处,进而提出优化短视频平台中文教学的建议和策略:一是解决跨语言学习障碍,利用双语字幕及拼音标注等手段构建学习情境;二是确保视频内容丰富多样,满足学习者需求;三是优化在线教学设计,融合多种教学法并强化互动;四是理解平台规则,制定差异化的发布与推广策略,积极回应学习者反馈,营造积极的学习氛围。The advent and development of short video platforms has ushered in a new change in online Chinese education.Taking as its survey object six internet influential Chinese teachers on Facebook and TikTok in Thailand,this paper selects 30 teaching videos to form a case library,and analyzes the traits of internt influential Thai Chinese teachers in terms of the video presentation,video contents,and video communication effect.By comparing the similarities and differences of highly regarded videos on the two platforms,the paper proposes suggestions and strategies for optimizing Chinese teaching on short video platforms as follows:addressing cross-language learning barriers through the use of bilingual subtitles and pinyin annotations;ensuring the richness and diversity of the video content to meet learners'various needs;optimizing online teaching designs as well as integrating multiple teaching methods and enhancing interaction;understanding platform rules to develop differentiated release and promotion strategies,as well as actively responding to learner feedback to foster a positive learning atmosphere.

关 键 词：短视频 网红 中文教师 国际中文教育 

分 类 号：H195[语言文字—汉语] G434[文化科学—教育学]