字的意象--动态汉字设计的视觉思维研究  

Image of Characters:Research on Visual Thinking of Dynamic Chinese Character Design

作　　者：丁山[1] 吴耑霏 

机构地区：[1]武汉理工大学艺术与设计学院

出　　处：《包装与设计》2025年第1期81-83,共3页Package & Design

摘　　要：为进一步探究汉字动态化设计中视觉思维的形成过程,本文从鲁道夫·阿恩海姆所提出的视知觉的意象思维出发,结合传统汉字本身的“构意”与“象形”概念,分析了汉字本身所具备的隐喻性与象征性特点,得出意象的形成对汉字的动态化编排起着指导性作用,并且最终产出的视觉特性与意象的属性具备极强的关联性;动态文字设计作为信息化时代的产物,其与传统的静态文字设计相比,更具叙事能力,能传达行为趋势以及丰富知觉层次,而汉字作为一种特殊的表意性文字,其动态化的过程更为复杂,未来的动态汉字将趋于更加多元化呈现的特征。In order to further explore the formation process of visual thinking in the dynamic design of Chinese characters,this paper starts from the image thinking of visual perception proposed by Rudolf Arnheim,combines the concepts of“ideogram”and“pictograph”of traditional Chinese characters,analyzes the metaphorical and symbolic characteristics of Chinese characters themselves,and concludes that the formation of imagery plays a guiding role in the dynamic arrangement of Chinese characters,and the visual characteristics of the final output have a strong correlation with the attributes of the imagery.Dynamic character design,as a product of the information age,has more narrative ability,reveals the movement trend and multiplies perceptual levels than the traditional static character design.The dynamization of Chinese characters,as a special kind of ideographic characters,is more complicated,and thus the future dynamic Chinese characters will be more diversified in their presentation.

关 键 词：视觉思维 意象 视觉特性 动态汉字 

分 类 号：G63[文化科学—教育学]