数字技术同群效应、组间压力与企业创新模式  

The Peer Effect of Digital Technology,Interorganizational Pressure,and Corporate Innovation Modes

作　　者：杨震宁[1] 童奕铭 Yang Zhenning;Tong Yiming(Business School,University of International Business and Economics,Beijing 100029,China)

机构地区：[1]对外经济贸易大学国际商学院,北京100029

出　　处：《外国经济与管理》2025年第2期135-152,共18页Foreign Economics & Management

基　　金：国家自然科学基金面上项目(72172035)。

摘　　要：随着创新网络中企业间的联系愈发紧密,企业在数字技术应用的决策选择时极易受到同群企业的行为表现与企业组间压力机制的影响。本研究以制造业高新技术上市公司为研究样本,探究了企业数字技术同群效应对企业创新模式的影响效应,以及组间压力的调节作用。结果表明:(1)数字技术同群效应能够促进企业创新模式中模仿创新与自主创新以及二者互补效应的实现,而且对自主创新的促进作用更加突出。(2)组间压力中,知识权力压力的提升将使数字技术同群效应的促进作用减弱,市场关注压力与行业竞争压力的提升能够增强数字同群效应的促进作用。(3)数字技术同群效应的促进作用在企业所在地数字基础设施建设条件良好、数字政策环境与数字金融环境优越的样本中更为突出。本文研究结论对于揭示数字技术同群效应的触发动机,拓展同群效应的影响方式与分析逻辑,指导企业如何利用数字技术同群效应与组间压力作用机制来实现企业创新模式具有启示意义。This paper takes the listed high-tech enterprises in the manufacturing industry as the research objects,and reveals the peer effect of digital technology on corporate innovation modes.The results show that the peer effect of digital technology can promote the realization of imitation innovation,independent innovation,and the complementary effect of the two modes,and the promotion effect on independent innovation is more prominent.Moreover,the existence of interorganizational pressure has a moderating effect on the mechanism of the peer effect of digital technology.With the increase of knowledge power pressure faced by enterprises,the promotion effect of the peer effect of digital technology will be weaken;while with the increase of market attention pressure or industry competition pressure,the promotion effect of the peer effect of digital technology will be strengthened.In addition,there is regional heterogeneity in the promotion effect of the peer effect of digital technology,that is,the promotion effect is more prominent when enterprises are located in areas with superior digital infrastructure construction,digital policy environment,and digital financial environment.The contributions of this paper are that:It extends relevant studies on the peer effect to digital technology application activities with unique characteristics,and provides incremental contributions to the field of social learning theory by discussing the peer effect of digital technology on corporate innovation modes.The finding that the peer effect of digital technology will encourage enterprises to explore“institutional isomorphism”and seek“differentiation strategies”expands the impact ways of the peer effect of digital technology,and inspires new thinking on the empowering mechanism of digital technology and the research of the optimal discrimination theory.This paper uncovers the internal impact of the interorganizational pressure derived from multiple social comparison on corporate innovation decision-making,providing a novel analyt

关 键 词：数字技术 同群效应 组间压力 企业创新模式 

分 类 号：F270[经济管理—企业管理]