用网络游戏提升中华文化影响力——以《黑神话:悟空》为例  

A Study on Enhancing the Influence of Chinese Culture with Online Games——Taking Black Myth:Wukong as an Example

作　　者：张朝霞[1] 王艳 ZHANG Zhaoxia;WANG Yan(Information Engineering College,Hangzhou Dianzi University,Hangzhou Zhejiang,311305,China)

机构地区：[1]杭州电子科技大学信息工程学院,浙江杭州311305

出　　处：《文化创新比较研究》2025年第6期78-81,122,共5页Comparative Study of Cultural Innovation

基　　金：浙江省杭州电子科技大学信息工程学院党建与思想政治教育研究课题“理解中国,沟通世界——课程思政深度融合英语专业育人模式研究”(项目编号:ZXX230102003/022)。

摘　　要：该文以我国首个3A级网络游戏《黑神话:悟空》为例,探讨以网络游戏提升中华文化影响力的路径。笔者基于对该游戏的玩家体验,主要采用文献分析方法进行研究。该文包含三部分:第一部分介绍游戏基本情况及其全球普及情况,指出网络游戏为中华文化的全球传播开辟了新路径;第二部分从把握市场、技术创新和文化底蕴三个方面分析目标游戏强势出圈的原因;第三部分针对性提出用网络游戏提升中华文化影响力的对策。该文认为游戏开发者首先要充分挖掘中华优秀传统文化资源,提升网络游戏的文化辨识度;其次在设计游戏时要注重价值引领,打造国际认可的中华文化标识;最后要把握文化市场规律,尊重用户体验,让网络游戏成为提升中华文化全球影响力的有效载体。This article aims to explore the way to enhance the influence of Chinese culture with online games by taking China's first 3A level online game Black Myth:Wukong as an example.Based on the player experience of the game,the author mainly adopts the research method of literature analysis.There are three parts in this article.Part one introduces the basic information of the given game and its popularity in the world.Also,it is pointed out that online games have opened up a new path for the global spread of Chinese culture.Part two analyzes the reasons why the target game is of such a powerful influence from three aspects:grasping the market,technological innovation and cultural heritage.Based on this analysis,the third part of the article puts forward some countermeasures to enhance the influence of Chinese culture with online games.It is believed that the first step is to fully tap into traditional Chinese cultural resources and enhance the cultural identity of online games.Then,it is important for the designers to pay attention to the values orientation and create internationally recognized Chinese cultural icons.Meanwhile,the laws of the cultural market and the user experiences are taken into consideration in order to truly make online games an effective carrier for enhancing the global influence of Chinese culture.

关 键 词：《黑神话:悟空》 3A游戏 网络游戏 中华优秀传统文化 文化辨识度 文化标识 

分 类 号：G206[文化科学—传播学]