跨媒介叙事视角下数字化创意写作实践路径研究  

Research on Practical Pathways for Digital Creative Writing from a Transmedia Narrative Perspective

作　　者：张雯雯 ZHANG Wen-wen(School of Literature and Media,Yunnan Minzu University,Kunming,Yunnan 650504)

机构地区：[1]云南民族大学文学与传媒学院,云南昆明650504

出　　处：《集宁师范学院学报》2025年第1期104-108,F0003,共6页Journal of Jining Normal University

摘　　要：数智时代,数字化创意写作以数字技术为依托,结合创意写作本身对个性、创意的要求,使得呈现跨媒介叙事特征的数字化写作不仅可有效扩展创作内容的面向及价值,还实现了创意写作形态的创新革命。数字化创意写作所生产出来的文本具有跨媒介的“超写作”特性,具体体现在三个层面:内容的跨平台传播与延展、作者与读者的身份转化或变革、创作文本的交互式与智能化。其中,跨平台意味着内容传播介质基础的升级,“跨”为文本提供了更加丰富的呈现方式及展现路径,数字化平台也突破了原有的单向线性传播模式,允许作者、作品、读者在特定空间互动联系。作者与读者的身份转化或变革体现在作品的“超主体”特征上。尤其本文讨论的交互式文本最能体现该特征,而交互式与智能化则是数字化创意写作的新型创作形式,为其创作提出新的可能。In the digital-intelligent era,digital creative writing,supported by digital technologies and aligned with the core demands of individuality and innovation in creative writing,has evolved into a form that exhibits distinct transmedia narrative characteristics.This evolution not only broadens the scope and value of creative content but also represents a revolutionary transformation in creative writing forms.The texts produced through digital creative writing possess"hyper-writing"characteristics of transmedia,which are specifically reflected in three aspects:the cross-platform dissemination and extension of content,the transformation or subversion of the identities of authors and readers,and the interactivity and intelligence of creative texts.Cross-platform dissemination implies an upgrade in the basis of content transmission media,and the"cross"provides texts with richer presentation methods and paths.Digital platforms have also broken the traditional one-way linear communication model,allowing authors,works and readers to interact and connect in a specific space.The transformation or subversion of the identities of authors and readers is reflected in the"super-subject"characteristics of works.This is especially evident in the interactive texts discussed in this paper,which best exemplify this feature.Interactivity and intelligence are new forms of creation in digital creative writing,offering new possibilities for creation.

关 键 词：跨媒介叙事 数字化 创意写作 

分 类 号：I04[文学—文学理论] G206[文化科学—传播学]