中国古代文化典籍对外传播力影响因素研究  

Research on the Influencing Factors of the External Dissemination of Ancient Chinese Cultural Classics

作　　者：刘勇[1] Liu Yong

机构地区：[1]济南市图书馆,山东济南250000

出　　处：《河北科技图苑》2025年第1期76-83,共8页Hebei Library Journal of Science and Technology

摘　　要：为了厘清中国古代文化典籍对外传播力和影响力的生成机理和作用路径,推动中国传统文化走向世界,展示中国传统文化的凝聚力和向心力,增强文化自信,文章以质性研究范式为基础,通过半结构化访谈获取原始数据资料,借助扎根理论对原始文本数据进行二次加工和编码分析,最终总结出中国古代文化典籍对外传播力影响因素及形成机理研究模型。研究结果显示,中国古代文化典籍对外传播具有典型的时空特征,传播受众因素、古籍因素、传播媒介因素和传播环境因素是影响中国古代文化典籍对外传播力的重要因素,进而提出了未来关于中国古代文化典籍对外传播的研究可以重点关注传播受众、古籍本土化以及古籍对外传播评价等关键问题。To clarify the mechanism and pathways of the external dissemination and influence of ancient Chinese cultural classics,promote the global dissemination of Chinese traditional culture,show its cohesion and centripetal force,and enhance Chinese cultural confidence,this study adopts a qualitative research paradigm.This study obtains the original data through semi-structured interviews,conducts secondary processing and coding analysis of the original text data with the help of grounded theory,and finally summarizes the factors that affect the external dissemination of ancient Chinese cultural classics and the research model of the formation mechanism.The results show that the external dissemination of ancient Chinese cultural classics exhibits distinctive spatiotemporal characteristics.Target audience,ancient books,communication media and environment are the key factors that affect the external dissemination power of ancient Chinese cultural classics.It further proposes that the future research on the external dissemination of ancient Chinese cultural classics should focus on the key issues such as target audience,localization of ancient books and evaluation of external dissemination of ancient books.

关 键 词：古代文化典籍 传播力 传播评价 扎根理论 影响因素 

分 类 号：G350[文化科学—情报学]