昆仑文化传播的文明意蕴与创新路径  

The Civilizational Significance and Innovative Pathways of Kunlun Culture Transmission

作　　者：胡钰[1,2] HU Yu

机构地区：[1]清华大学新闻与传播学院 [2]清华大学文化创意发展研究院,北京100084

出　　处：《湖南师范大学社会科学学报》2025年第2期32-40,共9页Journal of Social Science of Hunan Normal University

基　　金：教育部哲学社会科学重大项目“昆仑文化的形象标识与创意传播研究”(2024JZDZ069)。

摘　　要：昆仑文化源于中华民族先古时代,具有旺盛的文化生命力与文化辐射力,其核心内涵成为铸牢中华民族共同体意识的重要文化基石。推进昆仑文化的传承与传播,一方面,要将其视为中华文明源起的具象载体,把握其深刻文明价值与丰富文明内涵,传承中华民族共同体的昆仑记忆、中华优秀传统文化的昆仑精神;另一方面,也要创新昆仑文化的传播实践,不能让昆仑文化仅仅停留在神话、文本与仪式中,而要以创意视角、科技视角、生活视角为出发点,传播更加多样性的活力昆仑、数字昆仑、日常昆仑。昆仑文化对铸牢中华民族共同体意识、赓续中华文脉,具有重大理论意义与现实意义,在推动昆仑文化当代传播中,要实现从抽象向具象转化,从神话向文化转化,从中国向世界转化,为增强中华文明传播力影响力开辟新的可能性。Originating in the ancient times of the Chinese nation,Kunlun culture possesses strong cultural vitality and far-reaching influence.Its core essence serves as a crucial cultural foundation for forging a shared sense of national identity among the Chinese people.To advance the inheritance and dissemination of Kunlun culture,it is essential,on one hand,to recognize it as a tangible representation of Chinese civilization's origins,grasping its profound civilizational value and rich cultural connotations while preserving the collective Kunlun memory of the Chinese nation and the Kunlun spirit embedded in traditional Chinese culture.On the other hand,the practical dissemination of Kunlun culture must evolve beyond its presence in myths,texts,and rituals.Instead,innovative approaches should be embraced from creative,technological,and everyday perspectives,fostering a more dynamic,digital,and integrated Kunlun culture.Kunlun culture plays a significant theoretical and practical role in reinforcing national unity and preserving China's cultural heritage.In promoting its contemporary dissemination,efforts should focus on transforming it from abstraction to tangible representation,from myth to cultural identity,and from a national heritage to a global presence.These transitions will open new avenues for enhancing the global reach and impact of Chinese civilization.

关 键 词：昆仑文化 中华民族共同体 中华文明 文化传播 国际传播 

分 类 号：G63[文化科学—教育学]