用户体验导向的房地产项目设计优化研究  

Research on user experience-oriented real estate project design and optimization

作　　者：刘毅 谭鹏 Yi Liu;Peng Tan(Xi’an Qujiang Daming Palace Real Estate Co.,Ltd.,Xi’an,Shaanxi,710000,China)

机构地区：[1]西安曲江大明宫置业有限公司,陕西西安710000

出　　处：《工程设计与施工》2025年第2期14-16,共3页Engineering Design and Construction

摘　　要：用户体验作为房地产项目设计优化的重要导向为提升项目竞争力和用户满意度提供了明确的目标。对于功能性不足、舒适性体验欠佳和情感满意度缺失等问题,本文从空间布局、环境舒适度优化与社区情感关怀三个方面提出改进策略,重点解决空间利用低效、私密性不足及住户归属感薄弱等设计痛点。基于市场调研与案例分析来构建用户体验导向的核心设计指标体系,探讨模块化设计、智能化技术及文化元素融入的实际应用效果,为行业实践提供科学参考。研究结果验证了设计优化对提升居住功能性、环境适配性及情感联结的重要作用,明确了用户体验导向在房地产设计中的技术价值与应用意义。User experience,as an important guide of real estate project design optimization,provides a clear goal for improving project competitiveness and user satisfaction.For the problems such as insufficient functionality,poor comfort experience and lack of emotional satisfaction,this paper puts forward improvement strategies from three aspects of spatial layout,environmental comfort optimization and community emotional care,focusing on solving the design pain points such as inefficiency of space utilization,insufficient privacy and weak sense of belonging of residents.Based on market research and case analysis,the core design index system is constructed,and the practical application effect of modular design,intelligent technology and the integration of cultural elements is discussed,so as to provide scientific reference for industry practice.The research results verify the important role of design optimization in improving residential function,environmental adaptation and emotional connection,and clarify the technical value and application significance of user experience orientation in real estate design.

关 键 词：用户体验 房地产项目 设计优化 绿色技术 文化植入 

分 类 号：G63[文化科学—教育学]