基于多案例的数字技术机制推动创业生态系统价值共创研究  

Research on Value Co-creation of Entrepreneurial Ecosystem Promoted by Digital Technology Mechanism Based on Multiple Case Study

作　　者：张嵩[1] 袁宇[1] 卢宝周 ZHANG Song;YUAN Yu;LU Bao-zhou

机构地区：[1]青岛大学商学院 [2]中国海洋大学管理学院

出　　处：《科学决策》2025年第3期41-57,共17页Scientific Decision Making

基　　金：国家社科基金重点项目(20AGL007)。

摘　　要：如何实现数字创业生态系统价值共创,既是创业生态系统研究的前沿课题,也是推动我国创业生态发展的实践难题。本文基于资源编排理论,构建了数字技术机制、资源编排和DEE价值共创之间的匹配模型。在此基础上,采用多案例研究方法探讨了尚牛、食联网、海优禾三个数字创业生态系统如何基于数字技术机制,通过资源编排实现生态系统层面价值共创。研究发现,数字创业生态系统价值共创离不开数字技术、资源编排和价值共创之间的契合:即数字技术的压缩和保留机制促进了资源获取、丰富和动员,支持了产业链效率型价值共创的实现;数字技术的扩展和组合机制促进了资源积累、孵化和补充,支持了跨界融合型价值共创的实现;数字技术的替代和生成机制促进了资源倍增、解耦和部署,支持了生态生成型价值共创的实现。研究揭示了三种类型价值共创中资源编排活动的差异,为数字创业生态系统构建及发展提供理论指导。Realizing the value co-creation of digital entrepreneurial ecosystems(DEEs)is both a frontier research topic and a practical challenge for the development of DEEs in China.Based on the theory of resource orchestration,this study develops a fit model of“digital technology–resource orchestration–value co-creation”.Furthermore,this paper employs multiple-case analyses of three DEEs,that is Shangniu,Shilianwang,and Haiyouhe,to explicate how resource orchestration under the influence of digital technology mechanisms facilitates value co-creation in different types of ecosystems.The results show the alignment relationships among digital technologies,resource orchestration,and value co-creation.Specifically,the compression and retention mechanisms of digital technology enhance resource acquisition,enrichment,and mobilization,thereby supporting the realization of efficient industrial chain value co-creation ecosystems.The expansion and combination mechanisms of digital technology promote resource accumulation,incubation,and supplementation,supporting the realization of cross-border integrated value co-creation ecosystems.The substitution and generation mechanisms of digital technology drive resource multiplication,decoupling,and deployment,supporting the realization of ecological value co-creation ecosystems.This study reveals the differences in resource orchestration among the three types of value co-creation ecosystems,thus provides theoretical guidance for the formation and development of DEEs.

关 键 词：数字技术 资源编排 价值共创 数字创业生态系统 

分 类 号：F270[经济管理—企业管理]