读者反应论视域下晋商文化语言景观汉英翻译对策研究  

Chinese-English Translation Strategies for Linguistic Landscape of Shanxi Merchant Culture from the Perspective of Reader Response Theory

作　　者：王卓蓉 吴红星 Wang Zhuorong;Wu Hongxing(Taiyuan University,Taiyuan 030032,China;Foreign Affairs Office of the People’s Government of Shanxi,Taiyuan 030000,China)

机构地区：[1]太原学院,山西太原030032 [2]山西省外事办对外交流中心,山西太原030000

出　　处：《黑河学院学报》2025年第3期107-110,共4页Journal of Heihe University

基　　金：2024年度山西省哲学社会科学规划一般课题“山西省晋商文化多语种翻译云平台的构建与应用研究”(2024YB230)。

摘　　要：晋商文化是中国传统文化中的瑰宝,其语言中具有鲜明的地域特色,承袭了晋商商业活动的道德观念、思想智慧。商业旅游外宣聚焦晋商文化语言景观进行准确且生动的汉英翻译,把晋商文化元素转换为易于理解的目标语言,以牢牢吸引目标语言读者,让其对晋商文化产生强烈的探索兴趣,真正地触动读者的心弦。晋商文化语言景观汉英翻译应遵循相适的基本原则,深入探究读者反应论视域下晋商文化语言景观汉英翻译的有效对策,为晋商文化的传播提供精准的内容,全面推动中华优秀传统文化的繁荣发展。Shanxi merchant culture is a treasure in traditional Chinese culture.The language of Shanxi merchant culture has distinct regional characteristics and inherits the moral concepts and intellectual wisdom of Shanxi merchants'commercial activities.Commercial tourism publicity focuses on the linguistic landscape of Shanxi merchant culture for accurate and vivid Chinese English translation,and converts the cultural elements into easily understandable target language,so as to firmly attract the target language readers,and make them have a strong interest in exploring the culture of Shanxi merchants,and truly touch the heart of readers.This article analyzes the basic principles that should be followed in Chinese-English Translation of linguistic landscape of Shanxi merchant culture,and explores effective translation strategies from the perspective of reader response theory.It is hopeful that the study can provide useful references for the nationalization and dissemination of Shanxi merchant culture,and comprehensively promote the prosperity and development of excellent traditional Chinese culture.

关 键 词：读者反映论 晋商文化 语言景观 汉英翻译 

分 类 号：H315.9[语言文字—英语]