产教融合背景下校企在高职商务人才培养中的创新实践  

Innovative Practice of School and Enterprise in the Cultivation of Business Talents in Higher Vocational Education under the Background of Industry-Education Integration

作　　者：苏秀梅[1] 周建良[1] 陈慧妙[1] SU Xiu-mei;ZHOU Jian-iang;CHEN Hui-miao(School of Business Administration,Lishui Vocational&Technical College,Lishui,Zhejiang 323000,China)

机构地区：[1]丽水职业技术学院工商管理学院,浙江丽水323000

出　　处：《教育教学论坛》2025年第13期85-88,共4页Education And Teaching Forum

基　　金：2024年度浙江省高职教育“十四五”教改项目“浙西南高职商贸专业群产教融合‘集优育才’模式研究--基于构建区域创新生态系统的视角”(jg20240342)。

摘　　要：《国家职业教育改革实施方案》提出:要促进产教融合校企“双元”育人,狠抓教师、教材、教法改革,打一场职业教育提质升级攻坚战。当前,我国以大数据、云计算、人工智能为核心的新一轮产业革命蓬勃发展,新旧动能加速转换,产业优化升级面临新机遇。企业在选人用人上更加注重人才、技能的职业相关性和针对性,更加青睐具有较强信息技术学习应用能力、具有跨界融合能力的“一专多能”型人才,商科类移动商务、新媒体营销等方向的人才需求凸显。商务专业须精准对接产业链需求,注重跨专业、综合性人才培养。The“Implementation Plan for National Vocational Education Reform”proposes to promote the integration of industry and education,and to strengthen the reform of teachers,textbooks,and teaching methods,in order to fight a tough battle for improving the quality and upgrading of vocational education.Currently,a new round of industrial revolution centered on big data,cloud computing,and artificial intelligence is flourishing in China,accelerating the transformation of old and new driving forces,and presenting new opportunities for industrial optimization and upgrading.Enterprises pay more attention to the professional relevance and pertinence of talents and skills in personnel selection and employment,and prefer“one specialty,multiple abilities”talents with strong information technology learning and application abilities and cross-border integration abilities.The demand for talents in business,mobile commerce,new media marketing and other fields is highlighted.Business majors need to accurately connect with the needs of the industry chain and focus on cultivating interdisciplinary and comprehensive talents.

关 键 词：校企合作 产教融合 创新实践 高职商务人才培养 

分 类 号：G712[文化科学—职业技术教育学]