农产品包装中地域资源的视觉设计研究——以贵州六枝特区布依族彝族乡落别樱桃为例  

Research on Visual Design of Regional Resources in Packaging of Agricultural Products——A Case Study of Luobie Cherry in Buyi and Yi Township of Liuzhi Special Zone,Guizhou Province

作　　者：郭梦圆 唐前洪 莫传贸 明兰[1] GUO Mengyuan;TANG Qianhong;MO Chuanmao;MING Lan(Solux College of Architecture and Design,University of South China,Hengyang 421001,China)

机构地区：[1]南华大学松霖建筑与设计艺术学院,湖南衡阳421001

出　　处：《鞋类工艺与设计》2025年第7期192-194,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：2024年度湖南省大学生创新创业训练计划项目资助《农产品包装中地域资源的视觉设计研究——以贵州六枝特区布依族彝族乡落别樱桃为例》(项目编号:S202410555161)。

摘　　要：本文以贵州六枝特区落别樱桃为案例,研究地域资源在农产品包装视觉设计的应用。通过分析当前包装现状与地域文化需求,系统梳理地域资源的定义、分类及应用价值,提出视觉元素提取、文化符号转化、功能审美平衡等设计策略,为农产品包装注入文化内涵、提升市场竞争力提供理论参考。This article takes the cherry from Luobei,Liuzhi Special District,Guizhou Province as a case to study the application of regional resources in the visual design of agricultural product packaging.By analyzing the current packaging situation and regional cultural demands,it systematically sorts out the definition,classification and application value of regional resources,and proposes design strategies such as visual element extraction,cultural symbol transformation,and functional aesthetic balance,providing theoretical references for injecting cultural connotations into agricultural product packaging and enhancing market competitiveness.

关 键 词：农产品包装 地域资源 落别樱桃视觉设计 乡村振兴 

分 类 号：J524[艺术—艺术设计]