跨文化传播背景下的广西民族文创设计策略研究  

Research on the Design Strategy of Ethnic Cultural Creation in Guangxi under the Background of Cross-Cultural Communication

作　　者：葛镇西 GE Zhen-xi(Guilin University of Electronic Technology,Guilin 541001,China)

机构地区：[1]桂林电子科技大学,广西桂林541001

出　　处：《绿色包装》2025年第3期77-80,共4页Green Packaging

摘　　要：本文探讨如何通过跨文化传播策略推动广西民族文化创意产业发展。通过了解跨文化传播背景的概念,分析文化创意设计对促进民族间合作和交流的重要性。通过列举当下民族文创设计存在的问题,解释广西少数民族地域文化的困境,并分析广西民族文创与跨文化传播结合的优势,最后提出民族文创产业发展策略,以期通过地域文化与设计的结合,有效传播广西的特色文化,促进民族文化的发展。This paper discusses how to promote the development of ethnic cultural creative industry in Guangxi through cross-cultural communication strategy.By understanding the concept of intercultural communication background,the importance of cultural creative design in promoting inter-ethnic cooperation and communication is analyzed.By enumerating the current problems in ethnic cultural and creative design,this paper explains the predicament of regional culture of ethnic minorities in Guangxi,analyzes the advantages of the combination of ethnic cultural and creative and cross-cultural communication in Guangxi,and finally puts forward the development strategy of ethnic cultural and creative industry,hoping to effectively spread the characteristic culture of Guangxi and promote the development of ethnic culture through the combination of regional culture and design.

关 键 词：跨文化传播 文创设计 民族文化 广西 

分 类 号：TB482[一般工业技术—包装工程]