“Z世代”背景下《时代周刊》封面设计研究  

A Study on the Cover Design of TIME Magazine under the Background of Generation Z

作　　者：王飞晔 王彬 WANG Fei-ye;WANG Bin(Fujian University of Technology,Fuzhou 350118,China)

机构地区：[1]福建理工大学,福建福州350118

出　　处：《绿色包装》2025年第3期131-135,共5页Green Packaging

摘　　要：近年来,“图像转向”研究日益受到学术界关注。本研究以1995年至2023年的《时代》杂志封面图像为研究对象,从“Z世代”的时代背景出发,运用案例分析方法挖掘文化符号的视觉修辞变迁规律,及其演变过程中所体现出的时代精神、媒介技术发展模态等,并从图像表征、技术表达等方面分析封面图像背后的图像生成机制与版式构型规律。In recent years,the research of“image turning”has attracted more and more academic attention.This study takes the cover images of Time magazine from 1995 to 2023 as the research object.Starting from the era background of“Generation Z”,this study uses case analysis method to explore the visual rhetoric change rules of cultural symbols of the period,the spirit of The Times and the development modes of media technology reflected in the evolution process.The image generation mechanism and layout configuration rule behind the cover image are analyzed from the aspects of image representation and technical expression.

关 键 词：时代周刊 杂志封面 版式设计 

分 类 号：TS881[轻工技术与工程]