面向年轻群体的区域健康食品包装设计研究——以福建省古田县银耳为例  

Research on Regional Health Food Packaging Design for Young Group—Take Tremela Fuciformis in Gutian County,Fujian Province as an Example

作　　者：高莹莹 GAO Ying-ying(Fuzhou University,Fuzhou 350000,China)

机构地区：[1]福州大学,福建福州350000

出　　处：《绿色包装》2025年第2期176-179,188,共5页Green Packaging

摘　　要：探讨新时代年轻群体在养生消费市场中的重要地位,并且总结该群体的消费特征,即理性的消费、便捷的方式、猎奇的心态、文化的认同。研究分析市场上古田银耳包装的现状,对包装设计面临的挑战与机遇进行总结。提炼出针对新时代年轻群体的区域特色食品包装设计策略,即以需求为核心,以审美为基调,以创新为导向,以文化为基底四点策略。本文的目的是使区域特色健康食品得到更好地推广,从而推动区域经济发展。This paper discusses the important position of the young group in the health consumption market in the new era,and summarizes the consumption characteristics of the group,that is,rational consumption,convenient way,curiosity mentality,cultural identity.The present situation of Gutian tremella packaging in the market was studied and analyzed,and the challenges and opportunities faced by packaging design were summarized.It refines the regional characteristic food packaging design strategy for young groups in the new era,that is,demand as the core,aesthetic as the keynote,innovation as the guidance,culture as the basis of four strategies.The purpose of this paper is to promote regional characteristic healthy food better,so as to promote regional economic development.

关 键 词：区域特色 特色食品 年轻群体 包装设计 传统文化 养生 

分 类 号：TB482[一般工业技术—包装工程]