产教融合视域下高校商务英语口语教学模式探究  

Exploration of the Teaching Model of College Business Oral English from the Perspective of Industry-Education Integration

作　　者：王丽春 杨小利[1] WANG Lichun;YANG Xiaoli(Yibin University,Yibin,Sichuan 644600)

机构地区：[1]宜宾学院,四川宜宾644600

出　　处：《科教导刊》2025年第7期33-35,共3页The Guide Of Science & Education

基　　金：四川省省级线上一流本科课程“商务英语口语”。

摘　　要：文章阐述了产教融合的含义,分析了产教融合模式在高校商务英语口语课程中实施的可行性,即产业对高素质外贸人才的强烈需求、高校教育改革的决心以及数字信息技术赋能等。产教融合模式对新时代涉外商务人才的培养具有重大意义,高校和企业深度合作,通过优化高校外贸人才培养目标,建设“双师型”教师队伍、构建校企协作的实践教学平台等举措,不仅可以提升学生的综合竞争力和就业率,还能使企业获取更多符合自身发展需求的专业化人才。The article elaborates on the meaning of industry education integration and analyzes the feasibility of implementing the industry education integration model in college business English oral courses,including the strong demand for high-quality foreign trade talents in the industry,the determination of college education reform,and the empowerment of digital information technology.The integration of industry and education is of great significance for the cultivation of foreignrelated business talents in the new era.Through deep cooperation between universities and enterprises,optimizing the training goals of foreign trade talents in universities,building a"dual teacher"teaching team,and constructing practical teaching platforms for school enterprise cooperation,not only can students'comprehensive competitiveness and employment rates be improved,but more specialized talents that meet their own development needs can also be obtained.

关 键 词：产教融合 高校商务英语口语 实践教学 

分 类 号：G424[文化科学—课程与教学论]