平台型媒体赋能高校思想政治教育探析:内在机理、展开策略与路径优化  

Empowerment of Ideological and Political Education in Higher Education by Platform-Based Media:Intrinsic Mechanisms,Implementation Strategies,and Path Optimization

作　　者：钟雅西 ZHONG Ya-Xi(School of Marxism,Shanghai Jiao Tong University,Shanghai 200240,China)

机构地区：[1]上海交通大学马克思主义学院,上海200240

出　　处：《长江师范学院学报》2025年第2期98-106,共9页Journal of Yangtze Normal University

基　　金：国家社会科学基金重大项目“红色礼仪源流研究”(22&ZD240);上海市哲学社会科学规划项目“破解‘古今中西之争’的时代逻辑与上海实践研究”(2024VSJ055)。

摘　　要：平台型媒体这一互联网教学场域的开辟为思想政治教育向智能化转型提供了重要机遇。生成式人工智能广泛应用于教育教学,新实现环境对智能转型提出要求,传统思想政治课程亟待发展重构,思想政治教育智能化转型成为必然趋势。在客观分析平台型媒体赋能思政教育智能展开的内在机理的基础之上,从决策机制从经验驱动向数据驱动转变、人机协同构建开放式教学情境、情感唤起叙事策略增强叙事效度、智能技术激活教育全要素流转把握平台型媒体赋能思想政治教育智能展开的策略。为防范和化解智能思政建构进程中平台型媒体带来的知识碎片风险与信息过载负担、媒介遮蔽与价值困惑、学习主体性与教学互动性不足风险,本文提出教师主导、主体自律、治理先行的路径,以期增强思想政治教育在平台型媒体空间内的精准性、实效性和影响力。The rise of platform-based media as an internet-driven educational domain presents a significant opportunity for the intelligent transformation of ideological and political education(IPE).The widespread adoption of generative artificial intelligence in education necessitates a rethinking of traditional IPE practices,making the shift toward intelligent IPE inevitable.This study objectively analyzes the intrinsic mechanisms through which platform-based media empowers the intelligent implementation of IPE and proposes strategic approaches,including transitioning from experience-driven to data-driven decision-making,fostering human-machine collaboration to create open teaching scenarios,enhancing narrative effectiveness through emotionevoking storytelling,and leveraging intelligent technology to activate the dynamic flow of educational elements.To address risks associated with platform-based media in the intelligent transformation of IPE—such as knowledge fragmentation,information overload,media-induced value confusion,and insufficient learner agency and interactive teaching—this study recommends pathways emphasizing teacher leadership,self-regulated learning,and proactive governance.These measures aim to enhance the precision,effectiveness,and influence of IPE within platform-based media environments.

关 键 词：高校思想政治教育 平台型媒体 拟态环境 新质人才 

分 类 号：G641[文化科学—高等教育学] G410[文化科学—教育学]