中国对外媒体话语的中医药形象建构研究——基于《中国日报》新闻报道的语料库分析  

Research on the Construction of TCM Image in China′s International Media Discourse——A Corpus-based Analysis of News Reports in China Daily

作　　者：祖乐 康勇[1] ZU Le;KANG Yong(School of Public Courses,Wannan Medical College,Wuhu,Anhui 241002,China)

机构地区：[1]皖南医学院公共基础学院,安徽芜湖241002

出　　处：《安徽理工大学学报(社会科学版)》2025年第2期54-62,共9页Journal of Anhui University of Science and Technology:Social Science

基　　金：2023—2024年南京大学访学成果;2022年安徽省高校哲学社会科学研究重点项目:疫情背景下中医药在主流英文报纸中的媒体形象研究(2022AH051196);2023年安徽省高校哲学社会科学研究重点项目:基于语料库的中西医学术英语元话语特征对比研究(2023AH051724)。

摘　　要：基于《中国日报》2014—2023年关于中医药的新闻报道,借助语料库语言学及批评话语分析研究路径,从宏观(话题模型)、中观(词汇共现网络)及微观(索引行与语境)3个层面探究对外媒体话语中的中医药形象建构。研究发现:《中国日报》通过新闻话语确立了中医药疗效、文化传播和产业发展3大主题,并塑造了治病救人的“有力武器”、文化传播的“形象大使”、产业发展的“重要支柱”3种中医药形象。这些形象背后映射了中医药长期以来秉持的“以人为本”的健康观和发展理念,彰显了中国政府和人民的中医药文化自信和对中医药文化交流与发展的高度重视。研究对传播中国传统文化、推动中医药国际交流与传播具有一定的参考价值与指导意义。Based on the news reports on Traditional Chinese Medicine(TCM)from China Daily between 2014 and 2023,this paper explores the image construction of traditional Chinese medicine in foreign media discourse from three levels:macro(topic model),meso(word co-occurrence network)and micro(index line and context)with the help of corpus linguistics and critical discourse analysis.The study found that China Daily established three major themes of TCM efficacy,cultural communication and industrial development through news discourse,and shaped three TCM images:“powerful weapon”of healing and saving people,“image ambassador”of cultural communication and“important pillar”of industrial development.These images reflect the long-term“people-oriented”health concept and development concept of TCM,demonstrating the confidence of the Chinese government and people in TCM culture and the great importance they attach to the exchange and development of TCM culture.The research has certain reference value and guiding significance for the dissemination of traditional Chinese culture and promoting the international exchange and dissemination of traditional Chinese medicine.

关 键 词：中医药形象 《中国日报》 话语分析 语料库 

分 类 号：H030[语言文字—语言学]