“专创融合”视域下传媒专业课程教学改革路径研究  

Research on the Path of Teaching Reform of Media Major Curriculum under the Concept of“Integration of Specialty and Innovation”

作　　者：马兢[1] MA Jing

机构地区：[1]吉林师范大学博达学院

出　　处：《吉林省教育学院学报》2025年第2期104-108,共5页Journal of Jilin Provincial Institute of Education

基　　金：2023年吉林省高教科研课题“高校传媒专业‘专创融合’助力吉林省文旅行业数字化发展策略研究”(JGJX2023D906);2024年吉林省高教科研项目“人工智能技术高速发展的背景下高校艺术专业课程改革研究”(JGJX24D1069)。

摘　　要：“专创融合”是高等教育新兴模式,本文着重阐述“专创融合”教育的内涵与本质,当前传媒专业“专创融合”面临诸多问题:部分教师对创新创业教育内涵理解偏差,课程资源与实际需求脱节,教学方法与创新能力培养不足,教学评价指标单一化等;探讨传媒专业课程教学改革路径:深化创新创业教育内涵理解,加强教师队伍建设;优化课程体系,融入创新创业元素;促进教学评价体系多元化等,推动高等教育与社会的深度融合,为国家的创新驱动发展战略提供有力的人才支撑。“Integration of specialty and innovation”is a new model of higher education.This paper focuses on the connotation and essence of“integration of specialty and innovation”education.At present,"integration of specialty and innovation"of media majors faces many problems:some teachers'misunderstanding of the connotation of innovation and entrepreneurship education,disconnection between curriculum resources and actual needs,insufficient training of teaching methods and innovation ability,and simple teaching evaluation indicators.It also explores the teaching reform path of media major:deepen the connotation understanding of innovation and entrepreneurship education,strengthen the construction of teachers;optimize the curriculum system and integrate the elements of innovation and entrepreneurship;promote the diversification of teaching evaluation system,promote the deep integration of higher education and society,and provide strong talent support for China's innovation-driven development strategy.

关 键 词：专创融合 传媒专业 课程改革路径 

分 类 号：G642[文化科学—高等教育学]