基于新媒体资源的产品设计专业教学改革研究——以“文化创意衍生品设计”课程教学为例  

Research on Teaching Reform of Product Design Specialty Based on New Media Resources-Take the Teaching of Course"Design of Cultural and Creative Derivatives"As an Example

作　　者：闫晓从 王秀丽 赵丹琳 YAN Xiaocong;WANG Xiuli;ZHAO Danlin(Art College of Hebei GEO University,Shijiazhuang 050031,China)

机构地区：[1]河北地质大学艺术学院,石家庄050031

出　　处：《工业设计》2025年第4期87-90,共4页Industrial Design

基　　金：河北省高等教育教学改革研究与实践项目“基于新媒体平台的产品设计专业教学创新研究与实践”(2021GJJG293);河北地质大学教学改革研究与实践项目“基于新媒体平台的产品设计专业教学创新研究与实践”(2021J10)。

摘　　要：研究旨在通过整合新媒体资源,对产品设计专业教学进行改革,提升教学质量和效率。研究以成果导向教育理念(OBE)为指导,对课程内容进行重构,优化教学设计。同时,在教学实践中,以文化解读驱动项目实训,以市场需求引导设计实践,着重培养学生的实践能力和创新能力。此外,引入项目式学习(PBL)教学法,激发学生的学习兴趣,以期借助“两微一抖”等新媒体平台展示教学成果,提升学生的专业认同感。The aim of this study is to reform the teaching of product design major and improve the teaching quality and efficiency by integrating new media resources.Guided by the concept of results-oriented education(OBE),this paper reconstructs the curriculum content and optimizes the instructional design.At the same time,in the teaching practice,the cultural interpretation drives the practical training of the project,the market demand guides the design practice,and focuses on cultivating students'practical ability and innovation ability.In addition,project-based learning(PBL)teaching method is introduced to stimulate students'interest in learning,so as to display teaching results through new media platforms such as"Wechat,Weibo and Tik Tok"and enhance students'professional identity.

关 键 词：新媒体 教学改革 产品设计专业 传统文化 

分 类 号：G64[文化科学—高等教育学]