开拓高等非学历教育市场:机制、实践与策略  

Developing the Market for Higher Non-academic Education:Mechanism,Practice and Strategy

作　　者：周太虎 Zhou Taihu(Kaiping Open University,Kaiping 529300,China)

机构地区：[1]开平开放大学,广东开平529300

出　　处：《继续教育研究》2025年第5期7-13,共7页Continuing Education Research

基　　金：2021年广东开放大学教学建设与改革项目“基层开放大学开展社会培训的探索与实践”(编号:2021FX032)。

摘　　要：学历教育与非学历教育协同发展,是推进高等继续教育创新发展以及职业教育、高等教育、继续教育协同创新的重要环节。高等非学历教育静态市场、动态市场、条块市场的形成机制表明:专业化程度是高等非学历教育市场选择供给主体的根本标准。然而以开放大学为代表的高等教育机构四面出击的市场探索实践与这一机制启示之间出现了较大程度的偏离。在高等非学历教育市场形成机制的导向下,明晰市场定位、锚定服务对象、优化管理体制、开发品牌课程,成为高等教育机构开拓非学历教育市场、推进学历教育与非学历教育协同发展的可行策略。The coordinated development of academic education and non-academic education is an important link in promoting the innovative development of higher continuing education and the collaborative innovation of vocational education,higher education and continuing education.The formation mechanism of the static market,dynamic market and block market of higher non-academic education shows that the degree of specialization is the fundamental criterion for the selection of supply subjects in the higher non-academic education market.However,there is a large deviation between the market exploration practice of higher education institutions represented by Open University and the mechanism revelation.Under the guidance of the formation mechanism of the higher non-academic education market,clarifying the market positioning,anchoring the service object,optimizing the management system and developing brand courses have become a feasible strategy for higher education institutions to develop the non-academic education market and to promote the coordinated development of academic education and non-academic education.

关 键 词：非学历教育市场 高等继续教育 市场机制 细分市场 开放大学 

分 类 号：G720[文化科学—成人教育学]