基于多源舆情的区域营商环境评价研究  

Research on regional business environment evaluation based on multisource public opinion

作　　者：何秀美[1] 朱庆华[2] 沈超 HE Xiumei;ZHU Qinghua;SHEN Chao(Inspection Office,Nanjing University of Posts and Telecommunications,Nanjing 210023,China;School of Information Management,Nanjing University,Nanjing 210093,China;School of Management,Nanjing University of Posts and Telecommunications,Nanjing 210003,China)

机构地区：[1]南京邮电大学巡察工作领导小组办公室,江苏南京210023 [2]南京大学信息管理学院,江苏南京210093 [3]南京邮电大学管理学院,江苏南京210003

出　　处：《南京邮电大学学报(社会科学版)》2025年第2期62-72,共11页Journal of Nanjing University of Posts and Telecommunications(Social Science Edition)

基　　金：江苏省社会科学基金项目(19GLB001)。

摘　　要：针对区域营商环境所呈现的差异性、动态性特征,构建基于多源舆情的营商环境评价机制,测算营商环境要素水平。为兼顾常态化与突发性要素信息的采集,对来自多源平台的舆情信息基于主题特征进行融合,通过建立舆情信息与营商环境要素的映射机制,实现大数据驱动的营商环境评价,并以南通、扬州两市为例进行实证研究。分析表明,多源舆情能够更全面地反映营商环境要素。多源舆情融合后评价指标权重动态调整,营商环境指数变化较为明显。多源舆情融合评价在指标体系稳定性、评价结果均衡性等方面较其他评价方法具有一定的优势。In response to the differential and dynamic characteristics of regional business environments,an evaluation mechanism based on multi-source public opinion is constructed,enabling the measurement of elements'level.To balance the collection of regular and emergency information,multi-source public opinion is integrated based on thematic features.By establishing a mapping mechanism,a big data-driven business environment evaluation is achieved,and empirical research is conducted using Nantong and Yangzhou as examples.Analysis show that multi-source public opinion can more comprehensively reflect the elements of business environment.The dynamic adjustment of the weight of evaluation indicators after the fusion of multi-source public opinion is more noticeable.Multi source public opinion fusion evaluation has certain advantages over other evaluation methods in terms of indicator system stability and evaluation result balance.

关 键 词：多源舆情 营商环境 市场主体 主题识别 信息融合 要素优化 

分 类 号：F279.27[经济管理—企业管理]