AIGC背景下高职院校电商专业数智化转型路径研究与实践  

Research and Practice on the Digital Transformation Path of E-commerce Major in Higher Vocational Colleges under the Background of AIGC

作　　者：马文娟 马文艺 MA Wen-juan;MA Wen-yi(Guangzhou Nanyang Polytechnic College,Guangzhou Guangdong 510900;Guangzhou Songtian Polytechnic College,Guangzhou Guangdong 510000,China)

机构地区：[1]广州南洋理工职业学院,广东广州510900 [2]广州松田职业学院,广东广州510000

出　　处：《湖北开放职业学院学报》2025年第7期156-158,共3页Journal of Hubei Open Vocational College

基　　金：2022年度广东省教育厅科研平台项目“产教融合视阈下广东高职院校现代学徒制人才培养模式研究”(项目编号:2022WQNCX268);2023年广州松田职业学院教育教学改革研究与实践项目“校企互融的短视频制作课堂设计”(项目编号:2023JGKT-YB0003);广州松田职业学院2021年度校级科研创新团队项目“电子商务科研创新团队”(项目编号:GSZKYCX202105)。

摘　　要：人工智能通过大数据学习,已经在特定领域超越了人类复杂的学习过程,这无疑向人类的传统学习模式及其价值发起了全新的挑战。在人工智能不断逼近甚至超越人类文明极限的情境下,该如何调整人才培养模式,以适应人工智能日新月异的发展速度,已成为高职院校电子商务专业无法回避且亟待解决的重大课题。本文从人培理念出发,从专业课程优化和教师数智化能力提升两方面探讨了电子商务专业的数智化转型策略与路径,以期为高职院校电子商务专业的高质量发展提供理论支持和实践指导。Through big data learning,artificial intelligence has surpassed the complex learning process of human beings in certain fields,which undoubtedly launched a new challenge to the traditional learning mode of human beings and its value.In the context of artificial intelligence constantly approaching or even exceeding the limit of human civilization,how to adjust its talent training mode to adapt to the rapid development of artificial intelligence has become a major issue that e-commerce major in higher vocational colleges cannot avoid and need to be solved urgently.Starting from the concept of human training,this paper discusses the digital intelligent transformation strategy and path of e-commerce major from two aspects of professional curriculum optimization and teachers’digital intelligent ability improvement,in order to provide theoretical support and practical guidance for the high-quality development of e-commerce major in higher vocational colleges.

关 键 词：AIGC 高职院校 电子商务专业 数智化转型 人工智能时代 

分 类 号：G71[文化科学—职业技术教育学]