西学东渐与现代“风景”消费:近现代通俗文学期刊“旅行图像”的景观设计  

“Western Learning Spreading East”and Modern“Scenery”Consumption:Landscape Design in Travel Images of Modern Popular Literary Journals

作　　者：王莹[1,2] WANG Ying(School of Television and Audiovisual Arts,Communication University of Zhejiang,Hangzhou 310018,China;Hangzhou International Urbanology Research Center,Zhejiang Urban Governance Research Center,Hangzhou 310000,China)

机构地区：[1]浙江传媒学院电视与视听艺术学院[纪录片学院],浙江杭州310018 [2]杭州国际城市学研究中心浙江省城市治理研究中心,浙江杭州310000

出　　处：《苏州教育学院学报》2025年第2期13-22,共10页Journal of Suzhou College of Education

基　　金：杭州市哲学社会科学规划常规性课题(M24JC033)。

摘　　要：无论海外游历还是国内行走,“旅行”都是晚清民国的时代选择和社会常态,此时期通俗文学期刊中的“旅行图像”构建出一个行走和旅行的活动空间,参与了生活现代化的社会建构。通俗文学作家通过对旅行图像的主观选取,参与国人海外游历的“世界想象”和“国内行走”的路线设计,用图像的景观设计主动承担旅游动因的生产和“西学东渐”的历史使命。同时,以“西湖”等景点为窗口,开启了“游记+图像+广告”的旅行话语体系的建构,而旅行图像的三种典型消费符码构建了市民大众的图像阅读空间和风景消费景观。Whether in overseas journeys or domestic travels,“travel”was a defining social phenomenon of the late Qing and Republican eras.The“travel images”in popular literary journals constructed a dynamic spatial narrative of movement,actively shaping the modernization of daily life.Through selective curation of these images,popular literary writers participated in crafting a“global imagination”for Chinese travelers abroad and designing domestic travel routes.These visual strategies not only produced motivations for tourism but also fulfilled the historical mission of“Western Learning Spreading East”.Furthermore,iconic landscapes like“West Lake”served as visual anchors,pioneering a discursive system combining“travelogue+image+advertisement”.Three dominant visual codes in these travel images collectively shaped the public’s reading space and the emerging consumer culture of scenic consumption.

关 键 词：通俗文学 期刊 图像 旅行 西学东渐 晚清 民国 

分 类 号：I206.6[文学—中国文学]