消费者视角的产品升级:研究述评与展望  

Can Overseas M&A Promote the Green Innovation Level of Enterprises?

作　　者：吴波[1] 孙艳欣 龙如银 Wu Bo;Sun Yanxin;Long Ruyin(School of Business,Tianjin University of Finance and Economics,Tianjin 300222,China;School of Business,Jiangnan University,Wuxi 214122,China)

机构地区：[1]天津财经大学商学院,天津300222 [2]江南大学商学院,江苏无锡214122

出　　处：《外国经济与管理》2025年第3期101-118,共18页Foreign Economics & Management

基　　金：国家自然科学基金面上项目(71872120);国家社会科学基金重大项目(23&ZD097)。

摘　　要：为了应对变化的营销环境、提升市场竞争力,企业不断推出升级产品。与此同时,为了更好地满足自身需求,消费者不断进行产品升级。尽管产品升级现象非常普遍,也引发了一些学术上的探讨,但是现有研究缺乏对消费者视角产品升级相关文献的系统梳理与整合。鉴于此,本文首先在概念层面厘清了升级产品与消费者产品升级的关系;其次从利益成本权衡、心理账户、比较忽视和自我品牌联系四个方面阐述了消费者视角产品升级的理论基础;接着将消费者视角产品升级相关研究概括为三个研究主题:消费者对升级产品的价值判断,消费者产品升级的影响因素,升级产品对消费者的影响效应;最后指出了升级产品价值判断、消费者产品升级影响因素、消费者产品升级结果效应以及升级产品对消费者的影响效应四个方面的未来研究方向。本文为消费者视角产品升级后续研究提供了较为全面的理论借鉴,也为企业制定升级产品策略提供了参考依据。Based on the sample of A-share listed companies in China from 2010 to 2020,this paper uses the method of PSM-DID to examine whether overseas M&A has promoted the green innovation level of enterprises.The study finds that overseas M&A plays a positive role in promoting green innovation,and this conclusion is still valid after a series of robustness tests.The heterogeneity analysis shows that,compared with state-owned enterprises and enterprises with low equity concentration,non-state-owned enterprises and enterprises with high equity concentration can promote green innovation through overseas M&A.The mechanism analysis believes that overseas M&A can improve green innovation by improving the efficiency of R&D and reducing the level of redundant resources.The expansion analysis finds that the green innovation effect of overseas M&A is more significant in enterprises in low-carbon pilot cities,which means that institutional arrangements can promote overseas M&A to play a green innovation effect.Enterprises with high internal concern to the environment and high R&D investment intensity can improve green innovation through overseas M&A,which means that the self-drive of enterprises plays an important role in the green innovation effect of overseas M&A.The suggestions are as follows:Relevant incentive policies should be formulated to encourage Chinese enterprises to“go out”,and guide them to actively seek overseas M&A opportunities to promote the acquisition of green technology;differentiated development planning and environmental regulations of overseas M&A should be explored and local environmental regulations should be strengthened to guide enterprises to pay attention to environmental and social responsibilities;enterprises should increase the intensity of green R&D investment,improve the efficiency of internal resource allocation and green technology R&D,and seek the integration and development path of their own technology and foreign technology,so as to promote the continuous improvement of green innovation ca

关 键 词：升级产品 产品升级决策 可升级产品 以旧换新 产品线延伸 

分 类 号：F270[经济管理—企业管理]