多语言用户跨文化信息分享特征识别研究——以B站为例  

Identifying Characteristics of Multilingual Users’Cross-Cultural Information Sharing:Taking Bilibili as an Example

作　　者：樊舒 吴丹[2,3] FAN Shu;WU Dan(School of Public Administration,Sichuan University,Chengdu,610065;School of Information Management,Wuhan University,Wuhan,430072;Human-Computer Interaction and User Behavior Research Center,Wuhan University,Wuhan,430072)

机构地区：[1]四川大学公共管理学院,成都610065 [2]武汉大学信息管理学院,武汉430072 [3]武汉大学人机交互与用户行为研究中心,武汉430072

出　　处：《图书情报知识》2025年第2期36-47,共12页Documentation,Information & Knowledge

基　　金：国家自然科学基金重大研究计划培育项目“人机交互视角下数据与知识双驱动的可解释智能决策方法研究”(92370112);四川省博士后科研项目特别资助(TB2024098)的研究成果之一。

摘　　要：[目的/意义]全球化发展驱动了社交媒体中来自多元文化背景用户的在线信息分享和交互,关注多语言用户的跨文化信息分享特征有助于推动中华优秀文化的多向传播。[研究设计/方法]以哔哩哔哩网站的跨文化信息分享视频为例,利用统计分析法和LDA主题模型识别多语言用户跨文化信息分享特征。[结论/发现]通过探究内容输出特征发现,多语言用户视频发布呈现时效短、频率高、输出快的特征。其分享最多的视频主题为美食体验类、探访揭秘类、挑战测试类、语言文化类、新闻时事类和娱乐互动类。围绕平台支持特征分析发现,官方认证的多语言用户具有更高的参与度和活跃度。平台的技术支持和内容推荐机制有助于扩大跨文化信息分享覆盖面。此外,围绕交互反馈趋势、情感和内容特征,有效识别了波动型、成长型和活跃型三种主要交互反馈类型。[创新/价值]从跨文化传播视角出发,融合内容、平台和交互三个维度揭示多语言用户信息分享行为新规律,有利于推动中华优秀文化的国际化传播。[Purpose/Significance]The development of globalization has driven the online information sharing and interaction among multicultural users on social media.Paying attention to the characteristics of cross-cultural information sharing among multilingual users will help promote the multi-directional dissemination of excellent Chinese culture.[Design/Methodology]Taking videos about cross-cultural information sharing on Bilibili website as an example,using statistical analysis method and Latent Dirichlet Allocation(LDA)topic modeling,this study identified the characteristics of cross-cultural information sharing among multilingual users.[Findings/Conclusion]By exploring the content output characteristics,this paper discovers that multilingual users'video publishing exhibit the traits of short duration,high frequency,and rapid output.The most frequently shared topics are food experience,exploration activity,challenge test,language and culture,news and current affairs,as well as entertainment interaction.The analysis of platform support characteristics shows that officially certified multilingual users have higher level of engagement and activity.The platform's technical support and content recommendation mechanism help expand the coverage of cross-cultural information sharing.In addition,focusing on the trend,emotion and content characteristics of interactive feedback,three main types of interactive feedback are effectively identified:fluctuating interaction,growing interaction and active interaction.[Originality/Value]From the perspective of cross-cultural communication,the three dimensions of content,platform and interaction are integrated to reveal new regulations of information sharing behavior of multilingual users,which is beneficial to promote the international dissemination of excellent Chinese culture.

关 键 词：信息分享行为 社会化分享 多语言用户 跨文化传播 

分 类 号：G206[文化科学—传播学] G252