知识经济条件下国际营销渠道的变革趋势与策略  

Features and Tactics of International Marketing Channel in Knowledge-based Economic Conditions

作　　者：郑吉昌[1] 

机构地区：[1]浙江树人大学,浙江杭州310015

出　　处：《商业研究》2003年第3期125-128,共4页Commercial Research

摘　　要：知识经济是建立在知识和信息的生产、分配和使用基础之上的经济形态。在知识经济条件下,市 场环境和国际营销渠道出现了新的变化,把握这些新变化并改进我国企业跨国经营的渠道策略,有利于 跨国经营企业实现“走出去”战略目标。Knowledge-based economy is an economic form based on the production, distribution and use of knowledge and information. New changes appear in the market environment and international marketing channels in the conditions of knowledge-based economy. The awareness of these new changes may improve the channels and tactics of the transnational management thereby helping transnational enterprises realize the strategic goal of 'going out' .

关 键 词：知识经济 市场特征 营销渠道 

分 类 号：F713.50[经济管理—市场营销]