高职广告设计与制作专业人才培养与行业需求对接探究——以吉林工业职业技术学院为例  

The Connection of Personnel Training and Industry Demand of Higher Vocational Advertising Design and Production Professional— A Case Study of Jilin Vocational College of Industry and Technology

作　　者：王雪飞[1] 

机构地区：[1]吉林工业职业技术学院商学院,吉林吉林132013

出　　处：《技术与教育》2015年第4期39-42,共4页Technique & Education

摘　　要：本文以吉林工业职业技术学院为例对特色高职院校中广告设计与制作专业如何与行业需求对接进行研究。首先分析广告设计与制作专业人才培养的建设基础,探讨了广告设计与制作专业人才培养行业需求的实践与经验,最后提出了特色高职院校中广告设计与制作专业与行业对接的新思路。Taking Jilin Vocational College of Industry and Technology as an example, this paper studies how to meet the industry demand of advertising design and production professionals in characteristic higher vocational colleges. First of all, it analyzes the construction basis of personnel training of advertising design and production professional, discusses its practice and experience, and finally puts forward the new ideas of connecting advertising design and production professional and industry demand in characteristic higher vocational colleges.

关 键 词：高职 广告设计与制作专业 人才培养 行业需求 

分 类 号：G712[文化科学—职业技术教育学] F713.81-4[文化科学—教育学]