International Marketing of Taishan Shigandang Based on STP Strategy  

作　　者：TIAN Lichao 

机构地区：[1]Academy of Economy, Taishan College

出　　处：《Journal of Landscape Research》2017年第3期67-69,72,共4页景观研究（英文版）

摘　　要：Taishan Shigandang is a widely-spread subculture and an important part of Taishan subculture. Today, there is a great challenge to its protection and development. This paper analyzed the necessity and feasibility of its international marketing based on Segmenting, Targeting and Positioning strategy(STP strategy)Taishan Shigandang is a widely-spread subculture and an important part of Taishan subculture. Today, there is a great challenge to its protection and development. This paper analyzed the necessity and feasibility of its international marketing based on Segmenting, Targeting and Positioning strategy(STP strategy)

关 键 词：Taishan Shigandang CULTURE INTERNATIONAL MARKETING STP STRATEGY 

分 类 号：F274[经济管理—企业管理] G127[经济管理—国民经济]