翻转课堂教学模式在高职教育中的探索与实践——以“市场营销学”课程为例  

Exploration and Practice of Flipped Classroom Teaching Mode in Higher Vocational Education——A Case Study of "Marketing" Course

作　　者：梁丽君[1] 高进锋[1] 付丽萍[1] 

机构地区：[1]广州华南商贸职业学院,广东广州510650

出　　处：《科教导刊》2016年第5期123-124,共2页The Guide Of Science & Education

基　　金：2013年度广东省高职高专校长联席会议课题(编号:GD XLHYB025)

摘　　要：本文通过分析翻转课堂原理、特点,对高职"市场营销学"进行课堂翻转的教学设计,探索"以教师为中心"的教学结构转向为"以学生为主体"的教学结构的转变,主要围绕该课程教学内容的重建、在合作网络公司的协助下搭建课程平台与开发课程资源以及改革课程考试与评价等方面展开。In this paper, through the analysis of the flipped classroom principle, characteristics, on the Higher Vocational"ma-rketing"to flip the classroom teaching design, to explore the"take the teacher as the center"teaching structure to"take the stu-dent as the main body"teaching structure change, it mainly focuses on the reconstruction of the teaching contents of the course, with the assistance of cooperative network company build course platform and the development of curriculum resources and reform of curriculum examination and evaluation and other aspects.

关 键 词：翻转课堂 市场营销学 教学模式 

分 类 号：G434[文化科学—教育学] F713.50-4[文化科学—教育技术学]