新产品概念  

The Concept of A New Product

作　　者：师爱芬[1] 南淑芹[1] 

机构地区：[1]河北经贸大学数学与统计学院,河北石家庄050091

出　　处：《地质技术经济管理》2003年第1期1-4,共4页Geological Technoeconomic Management

基　　金：国家自然科学基金资助项目(70140003)

摘　　要：作为一个企业,其经营的轴心应该是产品,随着社会的发展和竞争的加剧,致使产品的生命周期缩短,更新速度加快,为此新产品就成为企业成长的法宝和命脉,企业必须增强产品创新的意识和能力。那么,企业应如何创新产品?产品的创新过程有无理论可依?有无规律可循?本文试图从产品创意入手,从方法论的角度,应用数学理论、物元理论分析产品创意的生成及筛选方法和过程,探索其内在规律性。The managing axis of an enterprise is the product.With the fast development of the society and the acceleration of the competition,the product life cycle is much more shortened and the renewing speed is ac-celerated,too.The new product is becoming the essence.Thus the enterprise must strengthen the ideas and abilities to renew its product.Then how to do it?Is there any theories or rules to follow in the process of renewing?This article attempts to analyse the process of generating and screening of the originalities and its inter -nal laws from the view of methodology,applied matter-element and mathematic theories.

关 键 词：新产品 生命周期 创新意识 产品创意 方法论 企业 

分 类 号：F273.2[经济管理—企业管理]