旅游文学与旅游市场营销的关系分析  

The Interactive Analysis on Tourism Literature and Tourism Marketing

作　　者：张霞[1] 

机构地区：[1]广西师范学院管理科学学院

出　　处：《浙江旅游职业学院学报》2009年第1期70-74,79,共6页Journal of Tourism College of Zhejiang

摘　　要：旅游文学是基于旅游活动而生发的文学形式,历来旅游名胜之地都与文学有着天然而深刻的联系。旅游文学有利于提高旅游地知名度、吸引客源,因而被视为市场营销的有效手段之一,对其研究必要而迫切。该文从其概念、内容体系、特征的分析入手,探讨了旅游文学及其与旅游市场营销的关系。Tourism literature is a literary form based on tourism activities, and has always been a natural and deep ties to the attraction of the literature. Tourism literature is helpful to enhance their visibility to tourism and attract customers, so it’s regarded as an effective means of marketing. It’s necessary and urgent to research it. This paper analyzes the tourism lit- erature and the interactive relationship between tourism literature and marketing, the system and the characteristics.

关 键 词：旅游文学 旅游市场营销 互动分析 

分 类 号：I0[文学—文学理论] F590[经济管理—旅游管理]