浅谈企业CRM的实施条件  

Terms of Implementing CRM among Enterprises

作　　者：郑银华[1] 张新兰[1] 

机构地区：[1]中国地质大学

出　　处：《科技进步与对策》2003年第5期91-92,共2页Science & Technology Progress and Policy

摘　　要：从不同角度分析CRM,阐述其本质,进而在对本质理解的基础上,提出企业实施CRM的几个重要条件,具有重要的实践意义.In this changing world, the combination of information technology and modern management theories has become an important force which is accelerating the development of economy. The Client Relationship Management (CRM) that stands for the typical application of IT into management realm has concerned a lot of enterprises in the world and becomes popular. This paper argues from different points and points out several important terms in the course of implementing CRM among enterprises.

关 键 词：CRM 企业客户资源管理 客户价值 业务流程 组织结构 

分 类 号：F274[经济管理—企业管理] F270.7[经济管理—国民经济]