基于顾客价值的旅客市场细分研究  

Subdividing Passenger Market on the Basis of Customer Value

作　　者：李振华[1] 卢大印[1] 王浣尘[1] 

机构地区：[1]上海交通大学安泰管理学院,上海200052

出　　处：《工业工程与管理》2003年第5期35-37,共3页Industrial Engineering and Management

基　　金：国家自然科学基金重大资助项目(79990580)

摘　　要：为了准确地进行市场营销活动、提高营销组合4P的有效性,以顾客价值理论基础构建了旅客市场细分模型,定量描述了旅客对于交通工具的选择行为。To carry marketing actions effectively and to boost the validity of 4P's, partitioning, prioritizing and positioning must be the central issues. The paper proposed the model of subdividing passenger market on the basis of customer value. The mathematical model described quantitatively the choice behavior of passengers in their selection of transport vehicles.

关 键 词：顾客价值 市场细分 运输业 交通工具 市场营销 营销组合 

分 类 号：F50[经济管理—产业经济]