高校后勤如何强化营销观念  

How to Intensify the Marketing Conception of the Logistics Service in Colleges and Universities

作　　者：徐金强[1] 程剑辉[1] 

机构地区：[1]浙江大学后勤集团,浙江杭州310027

出　　处：《杭州电子工业学院学报》2003年第5期89-92,共4页Journal of Hangzhou Institute of Electronic Engineering

摘　　要：高校后勤服务与社会服务业有何区别,高校后勤在营销意识方面存在什么问题,以及如何强化高校后勤营销观念,对此进行了分析,并提出了自己的观点。The article analyses the differences between the logistical service in colleges and universities and social service, the existing problems of marketing conception of the logistical service in colleges and universities and the way to intensify the marketing conception of the logistical service, therafore bringing forth one's own views.

关 键 词：高校 后勤服务 营销观念 社会化 市场经济 

分 类 号：G647[文化科学—高等教育学]