质量竞争战略——现代企业竞争战略的新选择  

The Stratagy of Quality Competition——The New Choice of The Corporation.Competition Stratagy in The New Economic Times

作　　者：王海燕 

机构地区：[1]中国社会科学研究院工业经济研究所博士后流动站

出　　处：《中国质量》2004年第3期75-77,共3页China Quality

摘　　要：质量竞争战略是在新经济背景下,从质量的角度来阐述企业发展的新思路,新选择。本文通过对质量的经济学内涵的解析,在对传统企业竞争战略的回溯与思考中,演绎了质量竞争战略及其策略的发生机制。the stratagy of quality competitive is the new thought and choice , which explains the development of the corporation from the quality in the new economy times. This article illation the occur mechanism about the stratagy and the tactic of quality competitive by resolving about the economics meaning of the quality, tracing and thinking the competitive stratagy of the traditional corporation.

关 键 词：企业管理 质量管理 竞争战略 竞争优势 顾客满意度 经济效益 质量水平 质量差异化策略 

分 类 号：F273.2[经济管理—企业管理]