论“排比”在电视广告中的运用  

Discussion on the Exertion of "Parallelism" in Television Advertisement

作　　者：马孟丽[1] 

机构地区：[1]红河学院党委宣传部,云南蒙自661100

出　　处：《红河学院学报》2004年第1期47-51,共5页Journal of Honghe University

摘　　要：　从"广义修辞学"的角度看,"排比"在电视广告的各方面发挥着举足轻重的作用。"排比"的运用可使电视广告更具表现力,使电视广告最大限度地述诸观众的感官,以达到有效传播的目的。Parallelism' holds the balance in each aspect of television advertisement from the point of view of 'generalized rhetoric'. 'Parallelism' may make television advertisement more expressive, make television advertisement transmit the information to the sense organs of audience as most as possible and reach the purpose of effective spread.

关 键 词：排比手法 电视广告 修辞学 创意设计 

分 类 号：F713.8[经济管理—广告]