论企业的核心竞争力  

On the core ability to compete of an enterprise

作　　者：程思[1] 

机构地区：[1]安徽工商职业学院,安徽合肥230041

出　　处：《华东经济管理》2004年第2期127-129,共3页East China Economic Management

摘　　要：核心竞争力是企业开发独特产品,发展独特技术和独特营销手段的能力。核心竞争力是对企业的竞争力和盈利能力起着至关重要的作用,是企业成功的关键因素。核心竞争力的培育、形成、创新,关键在于有利于核心竞争力成长的环境以及核心竞争力机制的创造和养成。The core ability to compete is the ability of an enterprise to develop a unique product and to exploit a special technology and managing and marketing means.The core ability to compete plays an important role in an enterprises competitiveness and ability to make profits.It is the key element to the success of an enterprise.The key to the fostering forming and innovation of the core ability to compete lies in the enviroment suitable for the development of the core ability to compete and the creation and nurturance of the mechanism of the abitity.

关 键 词：核心竞争力 企业管理 盈利能力 竞争优势 技术创新 企业文化 核心价值观 战略联盟 

分 类 号：F270[经济管理—企业管理]