用顾客满意的产品创造忠诚顾客  

Using satisfied products to create loyal customers

作　　者：杨宝三[1] 

机构地区：[1]中共重庆市委党校经济管理教研部,重庆400041

出　　处：《河南科技大学学报（社会科学版）》2004年第2期102-106,共5页Journal of Henan University of Science & Technology(Social science)

摘　　要：追求顾客满意是现代企业对市场竞争本质的深刻认识 ,其实质是创造忠诚顾客 ,实现企业的长期盈利。产品是联结企业与顾客的纽带 ,企业通过向顾客提供满意的产品 ,使顾客对企业产生忠诚感 ,最终实现顾客利益和企业效益的统一。To modern enterprises, pursuing consumers' satisfaction is a better understanding to the market and market competition. The essence of which is to create loyal customers and fulfill a long-term profit. Product is a bridge to connect enterprises with customers. By offering satisfied products, customers cultivate the sense of loyalty; a enterprise can enjoy both customer profit and business profit.

关 键 词：顾客满意 产品功能 忠诚顾客 

分 类 号：F270[经济管理—企业管理]