中国创业背景中的信任  

Understanding the Trust in Chinese Entrepreneurial Context

作　　者：马可一[1] 王重鸣[1] 

机构地区：[1]浙江大学管理学院

出　　处：《南开管理评论》2004年第3期41-46,共6页Nankai Business Review

基　　金：国家自然科学基金赞助;基金号 70232010

摘　　要：本文通过分析创业背景和一般意义上信任概念的差异,以及创业背景下中西方信任概念的差异,根据创业过程思路和多层次多维度思路,提出了中国创业背景中的信任构思。在企业家个体层面上包含特殊信任和普遍信任两个维度,在组织层面上包含基于声誉、特征、制度的信任三个维度。在创业的不同阶段,不同层面上的信任具体内涵和维度会表现出不同的内容。最后根据访谈研究的结果提出了初步结论。This paper analyses the difference between concept of trust in entrepreneurial context and in a general meaning, and the difference of concept of trust between Chinese and other countries. Based on entrepreneurial process and multi-levels-multi-dimensions thinking, trust construct in Chinese entrepreneurial context has been provided, it concludes two levels, there are two dimensions such as special trust and general trust in the entrepreneur individual level, and on the organigation level there are three dimensions such as trust based-on-process, based-on-characters, based-on institutions. In the different entrepreneurial phrase, the concept of trust in different levels has different meanings in detail. At last, some conclusions have been drawre based on case study.

关 键 词：创业背景 信任维度 中国 企业家 创业合作关系 声誉机制 企业管理 创业企业 

分 类 号：F272[经济管理—企业管理]